Nuclear Energy: Energy of the Future or Environmental Disaster? :: Physics, Atom, Radioactivity, Uranium

An atom slams into a nonher, sending a wave of energy outward when it splits. The extremely hot heat wave collides with water, immediately turning it to steam. This steam shots up to turn a massive wheel- and electricity is made. This may sound alike(p) some cheesy sci-fi movie, but, in fact, is a significant process employmentd to make energy around the world. Nuclear power. But many critics and concerned citizens alike argue that its not worth it. The line around nuclear power only grows each year as the need for clean power increases- but is nuclear power the silver bullet to the energy crisis or a risky gamble that we cant afford to make?ProsThe first question many ask is why, why use radioactive uranium instead of simple coal or oil? Think of it this way- Nuclear reactors make thirty-five tons of waste each year. Seems like a lot, right? But, coal plants make over 15 tons of wasteper minute. Thats over seven billion tons per year ( Enc. the States 2) Also, reactors release absolutely no emissions gasses into the air. That means they dont contribute to global warming at all. (NEI 2)Not only are nuclear reactors environmentally friendly, they are also economical, too. The building of a reactor is a big project, so it ads many jobs to the US. By using reactors, we lower our foreign fuel dependence by over 2.1 billion barrels since 1979- thats billions of dollars that stays in the wallet of the United States. (NEI 2)Many people who fear nuclear power opine a nuclear meltdown to be like an atomic bomb Mass destruction, mushroom clouds, the lot. But really, the truth is, no matter what, that cant happen. There just simply isnt enough uranium to explode. (NEI-2, 1) At a nuclear power plant, all disaster scenarios are considered and multiple arctic systems are implemented against them. For example, plants have a wide variety of sensors and monitors measuring everything from temperature, water pressure, water level, and many other things. If any of th ese sense something wrong, the plant go away immediately and automatically shut its self down. (NEI-2, 2) Not only that, but there are many physical barriers as well ceramic pellets that suffer the fuel and the waste fuel rods made of a sturdy zirconium alloy a large steel, sealed container with eight-inch wall and last but not least, the massive concrete structure that is the plant itself.

Personal Growth in College Essay examples -- essays research papers

So far, the college experience has made me a changed person. College changed me into a better person on many occasions. I have learned to be more responsible, when it comes down to getting work done. In college you must be responsible. I have also changed my attitude. Moving from advanced school to college is a big step if you dont change your ways for the better then you might not be successful in college. When you reach college then is the time that you become an adult.First off, the college life has changed me for the better. I am much more responsible in many different ways. I had to change my study habits, or should I say I have to get study habits. I high school I never studied, because everything came so easy to me and I could just do the work and end up with passing grades. When I reached college I tried to do the same thing and it didnt work. I had to start studying on a daily basis and it was hard to go from not doing any work to studying every iniquity and on the weeken ds, I wasnt use to that, but I had to gain ground it a habit or I was not going to make it. expiry to school everyday was not a problem because my parents made me go everyday, my major change was my study habits.Secondly, the main thing is to be responsible and make the right decisions. In college you have to make decisions and it is hard. Peer pressure come in hard when you get to college, for example you could have a test that you lease to study for and there is a party that you want to go to, and all of ...

Use of Symbolism in Joseph Hellers Catch-22 Essays -- Catch-22

Use of Symbolism in Joseph Hellers Catch-22The clerk sneezed three times in rapid succession and looked at me through watery eyes. What did you say your name was? I told him my name and he turned to a towering file cabinet overflowing with papers and dark-brown manila envelopes. After sneezing three times and searching through a drawer, he pul lead out a thin folder and laid it on the counter. Ah, he said in a nasal voice laden with condescension and impatience. I see you have no experience in our point area of expertise. Come back when you get some experience. I explained that I was there to get experience. Well, I dont see how you can find any school with your experience, the clerk groused, peering at me through a pair of horn-rimmed glasses. Federal regulation Catch-22. He sneezed three times. I stared, trying to comprehend the logic of this vain bureaucrat. He wouldnt hire me with my level of experience, but I could besides get experience by working at this company. He sneez ed three times. There was only one catch, and it was Catch-22.Catch-22 was written in 1961 as a first novel by Joseph Heller, a former army bombardier who got combat experience in humanity War II from his base on the island of Corsica. Catch-22 became a classic American novel. Heller went on to write several other novels deriding bureaucracy and the military-industrial complex.Catch-22 follows the exploits of an Army bombardier during ground War II. John Yossarian and his squadron were based on the small island of Pianosa in the Mediterranean. While the plot jumps all over the place in no chronological order, a story emerges. He loses his nerve for fighting when a man on his plane is killed and Yossarian realizes that the war will be ... ... of Baghdad, and the Sheik of Araby. These amazing facts about milo maize seem to imply that he is more than one man. This is supported when Milo gives his syndicate the name M&M Enterprises, implying that it is not a one-man company. These o bservations led me to put some thought into Milo. I concluded that Milo was meant to symbolize the military-industrial complex that during the 1960s, when the book was written, caught the country in a Catch-22 and held it for decades. The more contracts and power were disposed to the companies, the more power they had to manipulate the rise and fall of Cold War tensions and continually bloat the military budget. But the companies were needed to combat the threat of Soviet power that hung over the country. There was a catch, and it was Catch-22.BibliographyHeller, Joseph. Catch-22. Dell Publishing Co., Inc, New York. 1961 Edition.

Knowledge Management in Academic Libraries Essay -- Knowledge Manageme

Introduction Knowledge has become a key option in the present information and knowledge era. Knowledge guidance is a concept that has emerged explosively in business organizations during the 20th century. The application of knowledge management has now spread to other organizations as well including donnish libraries. Knowledge management has been regarded as strategically important for organizations to gain a competitive reward over their competitors, to add value to their products and to win greater satisfaction from their customers. Knowledge management is as important for libraries as for business. However in academic libraries at that place will be the absence of competition and money making concern. As it is already known libraries have had a long and rich experience in the management of information. Much of such knowledge and skills of librarianship can be applied to knowledge management. But unfortunately libraries with the exception of special libraries have not remun erative much attention to knowledge management. However, the environment in which academic libraries operate today is changing. Knowledge management is a viable means in which academic libraries could improve their services in the knowledge economy. According to David Blair, Knowledge management is not so much the management of tangible assets such as data or information, but the active management and support of expertise. Expertise exists in people and much of this kind of knowledge is tacit rather than explicit. just about of it is expressible and some of it is not. Knowledge is always restricted to people and validated in the context of application. A well-known distinction in this respect is that amid explicit and tacit knowledge. Basically, tacit knowledge i... .... Knowledge Management Hype, Hope or Help? Journal of the American Society for Information Science and Technology, 53 (12)1019-1028.2.Broadbeht, Marianne (1996). The Phenomenon of Knowledge Management WhatDoes it Mean to the Information Profession?http//www.sla.org/pubs/serial/io/1998/broadben.html3.Kim, Seonghee (1999). The Role of Knowledge Professionals for Knowledge Management. 65th IFLA Council General Conference, Bangkok, Thailand, August 20-28. http//archive.ifla.org/IV/ifla65/ paper/042-115e.htm4.Shanhong, Tang (2000). Knowledge Management in Libraries in the 21st Century. 66th IFLA Council and General Conference, Jerusalem, Israel, August 13-18.http//cdigital.uv.mx/bitstream/123456789/6221/2/Shanhong.pdf5.Townley. C.T. (2001). Knowledge Management and Academic Libraries. College & Research Libraries, 62(1) 44-55.

Edith Whartons The Custom of the Country :: Edith Wharton Custom country Essays

Edith Whartons The Custom of the CountryIn The Custom of the Country, Edith Wharton weaves business and greed into the society of her fable. Undine, the heroine of the novel, has insatiable wants, complete disregard for anyone elses needs and frighten precision in getting what she desires. Although the novel very rarely treads into the offices of Wall Street and only alludes to the business practices making and breaking the characters, business is brought into the parlor and compensate bedroom of Undine Spragg,She had done this incredible thing, and she had done it from motive that seemed, at the time, as clear, as logical, as free from the distorting mists of sentimentality, as any of her fathers monetary enterprises. It had been a bold move, but it had been as carefully calculated as the happiest Wall Street stroke. She had gone away with slit because, after the decisive pictorial matter in which she had put her power to the test, to yield to him seemed the surest means of victory. (p.229)In this passage she goes over the recent unfavorable flushts of divorcing her sickly husband and then, compromising her respectability, goes about with Peter Van Degen. She describes this play with only regret that she had been foiled in her plans. The language of this reflection is all business, a disturbing theme of the novel. She does not feel even compassion for the hard-working husband who forfeited his health to give her what he could, and thinks of her relationship with Van Degen as a game of cat and mouse. Undine and her comrades of the nouveau riche social climbers embody the mavin of the modern American woman, so effected by the commerce infused atmosphere, they become their own kind of entrepreneurs. Looking for husbands they go about their work with precise field of operations and in Undines case, careful emulation, hoping for a glamorous lifestyle for which their husbands will merely provide a good name and unlimited funds. This passage exemplifi es Undines philosophy on how to go about life by calculating and trading. Undine in her constant need to emulate and fit in, takes from the business background of the novel the same skills and puts them to use in her own selfish plots.

Profiling Foreign Students is Rational and Legitimate Essay -- Septemb

Profiling Foreign Students is Rational and Legitimate   Sixty years ago, the United States placed Japanese-, German-, and Italian-Americans in internment camps. Our country has to a fault excluded populate of various nationalities simply because we didnt like their kind. The governments scrutiny of Middle Eastern students in response to September 11 has thus evoked acute suspicions and fears that the Hollywood scenario in The Siege will become a reality. Others are concerned that even if internment is a remote possibility, the recent heightened attention toward a chemical group of contrasted students amounts to racial profiling. These fears are perfectly reasonable but, thankfully, unsupported by what has happened thus far.   As much as Americans today insist on treating people as individuals, there are some regrettable circumstances in which grouping has legitimate purposes. The Supreme flirt has recognized the necessity of grouping by subjecting inherently suspect cla ssifications like race to a standard of strict scrutiny, while letting classifications with a reasonable purpose pass with intermediate scrutiny.  Fundamentally, the Court asks whether there is a rational basis for a government policy that treats a particular group of people differently. In its recent treatment of foreign students, the government has demonstrated a rational basis for measures that group people to meet a pressing state interest while minimizing the violation to individuals dignity.    Without modeling aspersions on the people and the culture of the region, we cannot deny that the Middle East is a hotbed of fanaticism. Thousands of militants have been indoctrinated by calls for the violent destruction of entire gr... ...ent has presumed no guilt for the students it has sought-after(a) records on, and it has neither publicized their names nor allowed universities to notify them because doing so would unduly arouse unnecessary fears of persecution.   Educating foreign students is an important instrument of American foreign policy. Foreign students snatch as dual ambassadors, fostering better understanding between the citizens of their countries of origin and those of the United States. They bring elements of their culture to America while taking elements of our culture groundwork to their societies. However, we must remember that this enlightened policy is open to abuse. Recent government actions with regard to foreign students amount not to racial profiling, but rather to plugging the holes in the system so that we may continue this valuable cultural and educational exchange program.  

Profiling Foreign Students is Rational and Legitimate Essay -- Septemb

Profiling Foreign Students is Rational and Legitimate   Sixty years ago, the United States placed Japanese-, German-, and Italian-Americans in internment camps. Our country has also excluded people of various nationalities simply because we didnt like their kind. The governments scrutiny of Middle Eastern students in response to September 11 has thusly evoked acute suspicions and fears that the Hollywood scenario in The Siege will become a reality. Others are concerned that even if internment is a remote possibility, the juvenile heightened attention toward a group of foreign students amounts to racial profiling. These fears are perfectly reasonable but, thankfully, unsupported by what has happened thus far.   As much as Americans at present insist on treating people as individuals, there are some regrettable circumstances in which grouping has legitimate usances. The Supreme Court has recognize the necessity of grouping by subjecting inherently suspect classifications like race to a standard of strict scrutiny, age letting classifications with a reasonable purpose pass with intermediate scrutiny.  Fundamentally, the Court asks whether there is a rational basis for a government policy that treats a particular group of people differently. In its recent treatment of foreign students, the government has demonstrated a rational basis for measures that group people to meet a pressing state concern while minimizing the violation to individuals dignity.    Without casting aspersions on the people and the culture of the region, we cannot deny that the Middle East is a hotbed of fanaticism. Thousands of militants have been indoctrinated by calls for the violent destruction of stallion gr... ...ent has presumed no guilt for the students it has sought records on, and it has neither publicized their names nor allowed universities to notify them because doing so would unduly arouse unnecessary fears of persecution.   Educating foreign st udents is an important instrument of American foreign policy. Foreign students act as dual ambassadors, fostering better understanding between the citizens of their countries of origin and those of the United States. They bring elements of their culture to America while taking elements of our culture home to their societies. However, we must remember that this enlightened policy is open to abuse. Recent government actions with regard to foreign students amount not to racial profiling, but rather to plugging the holes in the system so that we may continue this valuable cultural and educational exchange program.  

Little Enough Or Too Much Essay Essay

The case midget Enough or Too Much describes a company which produces a new industrial lubricant by the name of Chemical X. With approval from the government, the company dumps all excess chemical elope into a nearby river, commonly used by other producers, and in the production process chooses eliminate an sum step which would assimilate led to decrease dumping of chemical waste. This is done in collection to ensure cost efficiencies and competitiveness, however, a worker by the name of Bryan believes action should be taken in read to protect the environment and live up to the companys promise of environmental consciousness, with the potential pollution and misemploy posed by this actual process. Having already expressed his concerns to plant supervisor Bill Gates, it is clear that altering the current plan is non of any concern to the company (Heist, 1992). This case brings open to a very important moral issue Does Bryan have any obligation or responsibility for taking a ction and informing others in entrap to ensure that this issue is resolved? Seeing as the company currently perceives no reason to occupy adjustments to the production process, with their investment currently thriving, this puts Bryan in a very difficult position.However, on that point are possible solutions. Bryan could try and gather enough data from the engineers and chemists involved in the production process which would provide differentiate to Bryans concerns and reproach Bill Gates with his findings. Alternatively, he could approach individuals outside of the organization, such as the government, to see that action is taken to solve the problem ( lowly Enough or, 1992). Based on the ethical theory of virtue ethics, which emphasizes finiss to be make based upon ones take in moral character, Bryan does thence have an obligation to inform others of the necessity of this issue to be resolved and therefor, should take action. Virtue ethics teaches us that individuals should make decisions based on their own character and personal judgments, rather than relying on external laws and customs of a persons culture (Gowdy, 2013). It is made clear that Bryan is extremely uncomfort equal to(p) with the decisions being made by the company and does not believe they are right.With the governments authorisation for additional waste discarding and the evident approval among supervisors and co-workers, benefiting from the increase in lolly through the firms profit-sharing program, Bryans current business culture seems to contradict his inner beliefs. However, according to virtue ethics, thesefactors should not influence his final decision and therefor it would be logical for him to pursue this issue. Similarly, this theory places great emphasis on directing an individuals attention away from popular belief and focusing on ones own opinion and thoughts (Gowdy, 2013). Bryan should then not let his own judgement be clouded, however because others do not view the sit uation from his perspective, and listen to his instincts which appear to be telling him that the company is making a huge mistake. Referring back to Greek thinkers Plato and Aristotle, it is said that individuals should ultimately make decisions which reinforce key virtues such as courage, justice and honesty, and that through consistent application, individuals are able to acquire good habits of character.Ultimately, this forgeting cause them to be able to better regulate their emotions and make morally correct decisions when faced with difficulties (Cline, n.d.). Based on this, in put to ensure that Bryan continues to make moral decisions throughout the expect of his life and is able to truly live virtuously, he should make an attempt to have the additional step implemented into the production process, thus reducing the count of pollution. This is because such a decision would display the characteristic of courage on Bryans behalf, given that he is being faced with peers only interested in the current benefits being presented to them money and short-term organizational success. These motives of greed would then fall under the category of bad habits, or vices, which Bryan should avoid in order to make moral decisions (Cline, n.d.). While Bryan is able to see the benefits of this product, as perceived by his peers, he cannot ignore the fact that excess pollution will well-nigh likely cause more problems for the company in the future. With the river being located so closely to the factory, if evidence does prove that excess chemical waste will have extremely harmful health cause, this not only puts the local environment and wildlife in danger, but also the lives of the factorys workers if the landfill continues to grow.Therefore, attempting to minimize these effects would satisfy the virtue of justice. Other ethical theories such as Utilitarianism may argue that since the current production process is causing an increase in profits, quite substantial wh en compared to the past few mediocre quarters, choosing to leave the current process as it is will benefit the greatest number of people (Utilitarianism, 2007). However, as Bryan identifies, this is merely a short term projection ofbenefits. The company has not taken into consideration the costs of implementing this additional step, as well as the potential harm from pollution in their analysis. Not to mention the fact that the company is technically lying to the public. While the company publicly states that all actions are taken in order to minimize harmful environmental effects, Chemical X proves this statement to be false. If some consumers purchased this product because they believed they were doing good for the environment, as apparently advertised, they would be deceived entirely.Essentially, it is as if the consumers are being greenwashed by being fed false information in for hopes of organizational benefits, although no extensive marketing campaign has been penalize (Furlo w, 2010).While the company believes that slowing down production in order to implement this additional step will only draw attention to themselves and cause apprehension from environmental groups, would it not be worse if they were to discover this dishonesty down the road, only after the lie had snowballed over many years? At least if they were to correct this mistake now, they would be able to sustain this image of ecological concern by actively solving problems and admitting to their own errors in judgement. In order to satisfy the issues presented in this case, the ethical solution would be for Bryan to reproach Bill Gates and convince him that the additional phase in production must be implemented.This would be achieved by contacting the engineers and chemists involved in the production of Chemical X in order to derive concrete evidence that the current plan will be harmful and support Bryans claim (Little Enough or, 1992). Considering the amount of safety precautions taken an d training requirement on behalf of employees at heart chemical factories, there surely must be some sort of evidence to prove the damaging effects of their current process in order to draw attention to change. If it was then agreed upon to proceed with this plan, it would help to minimize the harmful effects on the environment and factory in general. In addition to Bryan being able to make a moral decision which will help him maintain a virtuous character in future difficulties, this would potentially have a positive effect on the character of other employees.Previously, the company was being dishonest to the public regarding their ecological motives which over time could have reinforced the concept that dishonesty in the workplace is acceptable and feed into greed, both vices for which no employer shouldencourage. By living up to the companys sign claim, this would potentially help reverse these effects. In conclusion, Bryan should follow his own beliefs and personal character a nd take action towards having the company implement an additional step in the production process of Chemical X. Thus, enabling him to make proper moral decisions in the future, sustain key virtues and minimize potential harmful effects on the environment and health of factory workers. Despite being a new employee and the idea that Bryan should avoid being a troublemaker, it cannot be simply denied that there is some form of injustice in this case and simply ignoring such injustice would stain ones own moral character.ReferencesCline, A. (n.d.). Virtue ethical motive Morality and Character. Retrieved November 28, 2014, from http//atheism.about.com/od/ethicalsystems/a/virtueethics.htm Furlow, N. (2010). Greenwashing in the New Millennium. The Journal of Applied Business and Economics, 10(6), 22-25. Retrieved November 28, 2014, from ABI/INFORM Global. Gowdy, L. (2013, October 15). Virtue Ethics. Retrieved November 28, 2014, from http//www.ethicsmorals.com/ethicsvirtue.html Heist, E. (1 992, January 1). Little Enough or Too Much. Retrieved November 25, 2014, from https//learn.humber.ca/bbcswebdav/pid-1288113-dt-content-rid-6008416_1/courses/5773.201470/227_case1.pdf Little Enough or Too Much Teaching Notes. (1992). Retrieved November 28, 2014, from http//wpweb2.tepper.cmu.edu/ethics/AA/mgmt04-notes.pdf Utilitarianism. (2007). In Political philosophy A-Z. Retrieved from http//search.credoreference.com.rap.ocls.ca/content/entry/edinburghppaz/utilitarianism/0

Lady Bellaston’s part in “Tom Jones” Essay

SUMMARY Tom Jones receives two garner in this chapter. The runner one is from madam Bellaston. She tells him she should despise him for his behavior at her house and for loving a country girl. She also warns him that she can hate as passionately as she can love. While Mr Jones was thinking how to reply to the letter, Lady Bellaston walks in with her dress in disarray. She asks if he has betrayed her, and he promises her on his knees that he has not. Suddenly Partridge announces Mrs. follows arrival. So Tom hides Lady Bellaston behind his bed before Sophias maid enters in the room. Honour prattles on about how Lady Bellaston meets men at her house. Before going she hands Jones a letter from Sophia. Once Honour leaves, Lady Bellaston emerges from behind the bed, enraged that she has been disregarded for someone such as Sophia. Lady Bellaston in the end pretends to believe that Jones and Sophia had met accidentaly and they arrange their future meetings.In fact they decide to camouf lage the purpose of his visits by pretending that Tom has muster up to visit Sophia instead of her. Finally alone he reads Sophias letter in which she asks him to not visit her again. Because of this Tom tells Lady Bellaston he is sick. The evening herds nightingale has left and Nancys pregnant from Mrs Miller. Tom helps Nightingale to handle the situation with his father. To return the favour he offers to help Tom get rid of Lady Bellaston by sending her a fake marriage proposal, which, as predicted, she refuses. ANALYSIS In Book VII the novel gives way to a new typography mode it becomes in part epistolary.The story is filled with the letters of Lady Bellaston, Sophia, and Tom Jones. Its a huge change in Fieldings style. In fact the author usually controls the readers response through the presence of the figure of an omniscient narrator who emerges as the true chaste focus in the novel. So adding this new writing mode he provides the readers a sort of sense of identification an d verisimilitude which are given by the first-person form, apply also by other authors such ad Defoe and Richardson . Perhaps it also heightens the sense of separation that the city introduces into the characters livesletters now substitute for people. In these letters we can also see some irony. In fact in Lady Bellaston ones we can see that instead of following the rules of polite conduct, she usually gets explicitly emotional and lascivious.

Physics LabShc of Water

The result I allow get as the SSH of water will not be exactly the same as the literature cling to, but ill be a very close figure to the literature observe of the SSH of water as there will be some limitations to our experiment. The experimental result I acquired was 4119. 54 Jag-1 K-1, lower than I expected, while the literature value is 4200 Jag-K-1 this shows that the experiment was carried out correctly, but not perfectly. There is a 2% error in my result when compared to the literature value. The errors can be due to the detail that the experiment wasnt orchestrated under professional conditions in a top-notch lab. Thus, one can without a doubt conclude by saying that the experiment go about mom errors while it was being conducted, but still arrived at the area of the expected result.Evaluation The experiment was conducted well, despite the random and systematic errors that I came across. The main errors I identified were the following When transferring the iron block into the calorimeter some heat was lost to the surroundings as the block was out in the open. The simple calorimeter we used was do from a copper can, and when the water and iron block were boiling the can was nearby, and since its a metal and metals are conductors of heat it possibly has gained heat from the bunsen burner. Therefore, the temperature variety of the mixture, as a result, could have been made smaller by power of heat being gained by the calorimeter.The cover of the calorimeter wasnt amply closed, leaving the water in spite of appearance exposed and vulnerable to evaporation, which could lead to the loss of mass of the water and also cause the water to lose or gain heat from the surroundings, which could have been the reason I got results lower than what I expected, even though it would result in a very minute difference Suggestions for Improvements Weakness Improvement Calorimeter gaining heat from the Bunsen burner close by because of the material its made from I ntroduce a calorimeter that is made from a substance that doesnt let outside intrusions affect it. The cover of the calorimeter not fully closing Use a lid that fits the copper can so that the water inside of it isnt exposed to outside air Heat lost to surroundings when transferring ten test material (metal Deadlock) Into ten calorimeter Put forward a scheme whereby less heat is lost to the surroundings or use a metal that has some characteristics of an insulator as the test material (metal block)

Current Event Analysis Essay

JCPenny has just launched its new trade strategy on Feb 1, 2012, which include improving its dirts, refreshing its new stores, and the most cardinal partthe new determine model. The new price model is so called Fair and Square pricing strategy. This new pricing strategy includes three parts. The source one is everyday regular pricing, which is about 40% off 2011s retail price without give the axe or promotion. The second one is the month-long revalue pricing, which offers unconstipated better price on specific merchandise.The final one is the best price pricing, which are clearance deals on the first and third Fridays of each month. In my point of view, I think JCPennys new marketing strategy is necessary for their further development in such tough competitive environment. tally to Martis-Olivo, a retail analyst for Thomson Reuters, JCPennts sale performance is poor compared to Macys in 2011. Although Macys offers slight discount and promotion, it posted a more than strong er same-store sales average.Consumers now think division stores usually offering items at high prices, then offering discounts or coupons, so use such discount or coupon promotion to attract sales is not as much efficient as before. Furthermore, internet sales are jump up significantly in recent years due to the lower price and more convenience. So JCPennys new marketing strategy is launched in period to tackle these challenges. The everyday pricing is about 40% off 2011s retail price without discount or promotion, which will give the consumers better value products to increase the chances that consumers will visit more and purchase more because of the lower prices.The month-long values on specific items, which will also keep the customer wit from waiting for additional price drops, and this will also attract consumers come to the store more frequently, instead of only come into the stores when promotion. Finally, the best price pricing on the first and third Fridays of each mont h will help the stores to clean up their piled up inventories to avoid additional carrying cost. JCPennys new marketing strategy actually coincides with the marketing mix, which we usually called 4 Ps Price, Promotion, Product and Place.As we discussed above, the important role of the JCPenny new marketing strategy is the new pricing model, which give the lower everyday price and month-long values to the consumers. So their new pricing position is focusing on better price-value relationship. Also, they hold promotion on the first and third Fridays of each month, which is the new name for clearance, or the lowest price youll ever see for a particular item. Secondly, brands are actually the products to department stores like JCPenny.The improvement of brands is refer to improve their products, as Wahlstrom described, J. C.Penney has put its focus on fewer, more relevant brands, and less on private brands that are less efficient, such as Arizona and Worthington. These will provide cons umer with quality instead of quantity. The final P is referring place, as we mention at the beginning, JCPenny is refreshing its new stores, which may give consumers more convenient accessibility. Furthermore, the new marketing strategy is also coincides with what we just learned from the class Acquiring & Retaining customers. The lower price is to change consumers perceive cost and then will change the perceived value.The lower price acquiring new customers and retain customers to come to the store more frequently. Also, new brand marketing is to improve their products and service, which change the perceived benefits and again will change the perceived value, and change the customers preference. These combinations of quality, service and price are called customer value triad, as value increases with quality and service and decreases with price. These aim to coagulate JCPenneys relationship with its loyal customers and attract new ones.